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Mapion and Toppan Forms Payment Service Jointly Develops NFC Service that Earns Points in a Game which Can be Used for Shopping in Actual Store

March 04, 2013

Mapion Co., Ltd.
Toppan Forms Payment Service Co., Ltd.

Mapion Co., Ltd. (Tokyo Japan, Representative Director & President Takaya Satoh, Mapion hereunder) and Toppan Forms Payment Service Co., Ltd. (Tokyo Japan, Representative Director & President Jiro Kurobane, TFPS hereunder) developed a new service that can earn privilege points when the mobile game is played. The points can be used for purchases in actual stores. NFC* technology and platform service provided by both companies takes payment beyond just touching a smart phone on the reader writer. Actual store business and various business on the internet can acquire and use successively tracked marketing data starting from customer induction to the store up to the purchase payment. This enables effective Online to Offline (O2O hereunder) service that connects online world and the behaviour of the consumer when they shop offline.

"Thincacloud" is an e-Money payment platform that uses NFC technology. What sets it apart from the conventional system is the service that can be provided "onsite" at the store through a wide range of devices such as rapidly increasing smart phone and tablet terminal as well as conventional hand held terminal and POS register for business.

TFPS, on the other hand, started to provide the cloud based payment platform "Thincacloud" using NFC technology from June 2012. It can be used both in stores (onsite) and internet (offsite) and multiple types of e-Money can be used for payment. O2O services such as customer store induction are also provided.

Smart phone and tablet terminal with NFC features are becoming more popular enabling O2O services that connect online service with purchase in offline store utilizing service, point, and coupon based on location information. The O2O service can induce customers to the store, provide and use points, and make purchase payment with easy and convenient "touch" action. The joint effort of two companies to operate the platforms and terminals allows unified management and analysis of data. In the future, both companies, combining their expertise and platform, intend to provide services to entice customers to take action in the real world that leads to purchases.

TFPS will conduct the joint demonstration at "NFC & Smart WORLD 2013" to be held at Tokyo Bigsight on March 5 through 8 2013.

  • *NFC: Abbibiation of Near Field Communication.
    For details, please refer to the reference information below.

Supplementary Information

•"Keitai Kunitori Gassen" (The Mobile Phone Battle of Countries)
One of the vanguard location game service provided by Mapion Co., Ltd. The game player becomes a clan warrior in the battle to conquer Japan in the feudal age. Location information history is recorded when the player travels to various places in the country. This is interpreted as stamps that count as the number of countries conquered. The game is O2O media that entice consumers to take actions in the offline world during travel or outings.
URL: http://pc.kntr.jp/(PC)
•About NFC(Near Field Communication:ISO/IEC18092, 21481)
NXP Semiconductors which provides over 2 billion "MIFARE" worldwide and SONY Corporation which provides 400 million "FeliCa" mainly in Japan and Asia co-developed the 13.56MHz Near Field Wireless Communication Standard that was certified as International Standard (ISO/IEC) in December 2003.
NFC Functions:
  • 1.Card Emulation mode
    The NFC device can emulate a contactless or NFC card, allowing for compatibility with existing contactless infrastructure.
  • 2.Reader/Writer mode
    The NFC device can read NFC tags and cards .
  • 3.Peer to peer mode
    Two NFC devices are able to exchange information to share data. Peer to peer mode will allow two devices to decide on the best second frequency (i.e. Bluetooth, WiFi) to use to share larger files over.
•About Mapion
Name: Mapion Co., Ltd.
Headquarters: Toppan Shibaura Building 3-19-26 Shibaura Minato-ku Tokyo
Founded: January 1997
Representative: Representative Director and President Kouya Sato
Businesses: Web Advertising, Map ASP/Licensing, Mobile Consumer
URL: http://www.mapion.co.jp/
•About TFPS
Name: Toppan Forms Payment Servise Co., Ltd.
Headquarters: 1-7-3 Higashi Shimbashi, Minato-ku, Tokyo
Founded: December 1, 2011
Representative: Jiro Kurobane, President and CEO
Businesses: Internet Information System and Communication Network planning, designing and developing. Providing services related to payment processing and eCommerce over the internet. Collection agency and related business.
  • * "Thincacloud" is a registered trademark of Toppan Forms Co., Ltd.
  • * All other trademarks are the property of their respective owners.
Public Relations Department
General Affairs Division
TOPPAN FORMS CO., LTD.
1-7-3 Higashi Shimbashi, Minato-ku, Tokyo 105-8311, JAPAN
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