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  • TOPPAN FORMS Launches Data Analysis System Upgrade Solution That Accelerates Big Data Analysis and Use by Companies - Man-hours significantly reduced by building data mart and installing automation and visualization tools -

Press Releases

TOPPAN FORMS Launches Data Analysis System Upgrade Solution That Accelerates Big Data Analysis and Use by Companies
- Man-hours significantly reduced by building data mart and installing automation and visualization tools -

February 6, 2017

DigitalHybrid Company TOPPAN FORMS CO., LTD. (TOPPAN FORMS, hereunder) today will start providing a data analysis system improvement solution that helps customers optimize their big data analysis and use to promote increased marketing activities.
This solution increases data analysis efficiency by incorporating the data mart*1 into a company's existing system, which automates report preparation and installs visualization tools at a low cost in a short period of time. This reduces the man-hours required for data extraction, processing, calculation and report preparation and significantly increases data analysis efficiency. The installation cost*2 starts at 5 million yen (excluding tax) for the data mart construction and 2 million yen (excluding tax) for the report automation. The process takes approximately three months or more.

Operation flow after installation of the data analysis system upgrade solution

Background

While many companies have been focusing on the use of big data in recent years, they tend to suffer under the considerable burden of manipulating such data due to inadequate data analysis systemization or the employees in charge of the operation are limited in number or concurrently hold other positions. This may be due to a lack of human resources with data analysis and system building skills.
Meanwhile, demand for the analysis and use of big data has been rapidly growing due to a substantial increase in the amount of data collected with the progress of the IoT (Internet of Things), the new rule for modifying private information into anonymous information to prevent individual identification under the revised Act on the Protection of Personal Information, the growing importance of data use for companies’ direct mail strategies, etc. due to postage hikes, and other factors.

Installation Flow

  • 1. Installation consulting and upgrade planning
    We check the data analysis flow and system environment of the customer and develop an upgrade plan.
  • 2. We develop the data mart and automation and visualization tools.
    The data mart will be built into the customers’ system environment and automation and visualization tools will be installed according to the upgrade plan.
  • 3. Start of operation
    We perform program operation tests and report the consistency tests and subsequently start the operation.
    Our data scientist provides maintenance service (optional).

Upcoming development

TOPPAN FORMS marketing support solution, LABOLIS, provides optimal solutions based on scientific grounds for the process, from identifying issues in a customer’s marketing strategy and planning and implementing the strategy to developing and providing advertising materials. It supports customers’ rollout of data-driven marketing strategies.
Also by providing a data analysis BPO service contracted for the entire data analysis operation, with its expertise TOPPAN FORMS helps companies without an internal data analysis division or exclusive personnel to perform big data analysis.
TOPPAN FORMS aims to provide this solution to 15 companies by 2018 and achieve 200 million yen in sales in the entire marketing support solution segment, which includes this solution.

About LABOLIS

LABOLIS identifies and plans optimal solutions with customers through services using scientific approaches such as questionnaire-based consumer surveys, eye-tracking, and customer data analysis for planning customers’ communication with their customers.
Follow the link below for details.
URL:http://labolis.toppan-f.co.jp/en/

  • *1 The data mart is a customer database organized for various uses and made available for viewing.
  • *2 The development cost and number of days required vary depending on how the system is to be customized. We will separately estimate the details.
  • * LABOLIS is a registered trademark of TOPPAN FORMS CO., LTD.
  • * Other names of products, services, etc. in the article are registered trademarks or trademarks of their respective owners.
Public Relations Department
General Affairs Division
TOPPAN FORMS CO., LTD.
1-7-3 Higashi Shimbashi, Minato-ku, Tokyo 105-8311, JAPAN
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