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TOPPAN FORMS Embarks on Development of Content Personalization Engines that Propose Optimal Products and Expressions for Individual Customers
Joint Development with COLORFUL BOARD, an AI venture company

March 9, 2017

Digital Hybrid Company TOPPAN FORMS CO., LTD. (TOPPAN FORMS, hereunder) is pleased to announce that it will embark on the joint development of content personalization engines that enable personalized proposals for individual customers (consumers) with COLORFUL BOARD INC. (headquartered in Shibuya-ku, Tokyo; President and CEO: Yuki Watanabe; COLORFUL BOARD, hereunder), which engages in the development of artificial intelligence (AI) that is capable of learning sensibilities. TOPPAN FORMS will start providing this service in October 2017 and also has a business alliance for sales.

The content personalization engines to be newly developed will enable more specific personalized proposals for individual customers by combining the product recommendation function that proposes “to whom” and “what” to individual customers with the function that suggest how to express recommendation. TOPPAN FORMS and COLORFUL BOARD will construct new content personalization engines that integrate the advantages of both companies through the development of technology by utilizing SENSY, personal artificial intelligence that learns individual sensibilities, owned by COLORFUL BOARD, for the product recommendation function as well as Ugocus Engine, an original design preference database owned by TOPPAN FORMS, for the expression recommendation function.

Execution of CRM measures

Future development

In addition to providing services that utilize the content personalization engines to be newly developed, TOPPAN FORMS will build a support system that integrates data scientists and a system, and will simultaneously provide outsourcing services for all corporate CRM processes. TOPPAN FORMS will reduce the burden of corporate analytical operations by constructing data marts and automating analytical reports. It will also provide multi-channel communication for individual customer using a wide range of channels, such as direct mail (DM), email, short message service (SMS) and messenger applications, including LINE, in combination with marketing automation (MA) tools.
TOPPAN FORMS launched sales tests for services using content personalization engines in April 2017. It aims to achieve five-year sales of 1.5 billion yen for all services, including support for CRM.

  • * “Ugocus” is a registered trademark of TOPPAN FORMS CO., LTD.
  • * DigitalHybird” is currently being filed for registered trademark by TOPPAN FORMS CO., LTD.
  • * Other specified product names, etc. are the registered trademarks or trademarks of companies.

Reference information

■Regarding COLORFUL BOARD INC.
Company name: COLORFUL BOARD INC.
Head office: 3F-B, No. 27SY Building 1-8-7 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
Representative: President and CEO: Yuki Watanabe
Founded: November 2011
Area of business: Artificial intelligence development business and Internet media business
Website: http://www.colorful-board.com/
■Regarding the artificial intelligence SENSY
The artificial intelligence SENSY is personalized to learn sensiblities and was developed by COLORFUL BOARD, an AI venture company that originated from Keio University. This AI aims to realize a society in which each person has one AI unit with the vision of providing everyone with encounters that change lives. The AI analyzes user preferences through a graphical analysis of input data, such as images, texts, music, videos, tasting materials and behavioral logs as well as deep learning, such as natural language processing. COLORFUL BOARD released SENSY as a fashion application in November 2014 and subsequently provided services using SENSY in the area of fashion, such as sales counter customer service, EC customer service and personalized DM. COLORFUL BOARD aims to provide services in many lifestyle areas, following the launch of services in the form of AI, which will analyze taste sensibilities in the area of foods, in July 2016.
Website: http://sensy.jp
■Regarding Ugocus Engine
Ugocus Engine is an original design preference database owned by TOPPAN FORMS. It classifies individual customers into fifteen clusters by design preference. Ugocus Engine enables proposals for optimal design taste, layouts and catchphrases by cluster. In addition, it was developed to intuitively realize comfortable communication between companies and individual customers on paper, online media and smartphones and is used by financial institutes and manufacturing companies.
Public Relations Department
General Affairs Division
TOPPAN FORMS CO., LTD.
1-7-3 Higashi Shimbashi, Minato-ku, Tokyo 105-8311, JAPAN
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